Raise the Bar is the product of a sponsored studio with MoroccanOil. The brand is committed to sustainability and it wanted a fresh take on packaging design for their hair products such as their lines of shampoo and conditioner. We reimagined them without plastic packaging, converting the liquid products to solid form. Switching to solid drastically reduces the packaging resources required as well as fully eliminating the plastic bottles.

Through the choice of form and color, we sought to embrace the temporary quality of the material and highlight change as a positive trait.